SeedBoosteri comapny Sportlyzer

Business idea: Sportlyzer is a sports website designed for athletic people whose user value lies in three main services:
▪ a social environment in which to exchange training information with friends and acquaintances;
▪ intelligent software which analyses a user's background and level of training activity and then produces or amends their training schedule on the basis of the information obtained; and
▪ motivational software which influences the desire of users to exercise regularly by employing a range of psychological means based on information obtained from their analyses.

In order to boost the number of users, the social network and motivational software can be used free of charge. Income is planned to be generated from monthly fees for use of the intelligent training software and from advertising. The development team comprises Tõnis Saag (director of the sports medicine centre Vomax) and the development team from the IT firm Nagi, led by Jüri Kaljundi.

Sportlyzer has been included in SeedBooster because the company has plans to aggressively enter the international market and would like to prepare itself to raise additional capital.

• HEI: Sportlyzer helps ordinary people stick to exercise plan